Aroma Formulations - Aromatherapy based formulations

Aroma Formulations

Who We Are

Who We Are

Aroma Formulations has been manufacturing aromatherapy based formulations and products for our clients for over 12 years. Born as a specialist branch of Penny Price Aromatherapy in 2010 by expert Aromatherapist Penny Price, who has over 40 years of experience in the formulation field, having provided bespoke blends for her clients and company product ranges in many areas of skincare and healthcare, meeting her vision: To advance the world’s perception of aromatherapy.

Many of our formulations have won awards for the clients we proudly supply.

Aroma Formulations

Why Choose Us?

Why Choose Us?

We are proud to have created over 174 formulations and manufactured over 1.36+ million products and for our clients over the past 12 years.

  • At the heart of every product story is the research behind the formulation and how it will benefit the user. We provide a comprehensive insight into the natural actives and essential oils used, why they have been selected including their individual benefits and how they work together to form a powerful and effective formulation.
  • We are passionate about creating products that are not only effective but also safe and natural. Our formulations are free from parabens, sulphates, synthetic fragrances and other harsh chemicals. We use only the finest natural ingredients carefully sourced from ethical suppliers. Our products are cruelty-free, vegan friendly and we adhere to the highest safety and quality standards.
  • Aromatherapy based formulations – Natural products are plant-derived and other naturally occurring ingredients. These ingredients are grown without the use of pesticides, herbicides, synthetic fertilizers, or GMO.
  • We create tailored products, ensuring that customer satisfaction is achieved and that the highest quality is maintained.
  • Our experienced team of experts provide innovative and highly effective formulations working closely with our clients to develop products for their specific needs, using only the finest natural ingredients and essential oils.
aromatherapy based formulations

Our Accreditations

Aroma Formulations

Your Product is our Passion

Your Product is our Passion


Aroma Formulations can help you create a unique product that stands out in the market. We specialize in aromatherapy-based, organic, and eco-friendly formulations, and can customize a solution that meets your exact product needs. 

We provide a comprehensive range of services, featuring up-to-date research and ongoing support to ensure successful product development, formulation, manufacture and throughout to your continued success. Our expertise and dedication give you a dependable, knowledgeable service, giving you peace of mind that your product is in reliable hands.


From 100 up to 20,000 units of your chosen bespoke or pre-blended products. 


Full collaboration with your business to help create effective, modern skincare.


Support through the development process, sign off, manufacture & beyond.

Award Winning

Several of our formulations have won awards for their brand owners.

Aroma Formulations

Research & Quality

Research & Quality

We are passionate about creating products that are not only effective but also safe and natural. We provide our customers with a unique and luxurious experience and to being part of an industry that is committed to ethical and responsible practices. Our experienced team of experts work with a wide range of clients to provide innovative and highly effective formulations. We work closely with our clients to develop products for their specific needs adhering to the highest safety and quality standards. We are registered with the ATC: Aromatherapy Trade Council. and are ISO 9001 and  ISO 22716 certified. Our dedicated production team maintain an extremely high compliance level with Good Manufacturing Practices (GMP) monitoring your products at all stages of production. 


Natural Ingredients

We create fragrances using natural essential oils to compliment bespoke products bringing a complete innovation to life.

Superior Quality

Our Formulations are hand-crafted with natural, beneficial ingredients that are ethically sourced by working with local farmers. 


Vegan-friendly, lanolin, mineral and oil-free formulations. No synthetic perfume or animal products, making your formula a best-selling product.

Up to Date Research

We keep up to date researching the latest natural ingredients and modern activies – partnering with De Montfort University

Aroma Formulations

Technical, Legal &

Technical, Legal &

We offer full legal and compliance advise to ensure that your product is fully compliant for launching to market. We can provide various product testing along with the preparation of all technical paperwork to support your product. Aroma Formulations is there for you at each step of formulation, development and beyond. 

Product Testing

We can provide stability, compatibility, and challenge tests for your products including chemist reports.

Product Documents

We can provide SDS,  PIF, and CLP documentation for your products including detailed product stories.

UK, EU & Global Compliance

Get your products ready to launch to market and be compliant all over the globe.

Application Support

We can support you to get the right accreditations for your products such as SOIL Association and more.

Here For You

Our Team

With over a combined 100 years of experience in within our team of experts work with a wide range of clients to provide innovative and highly effective formulations. You can rest assured your product is in the right hands. 


Simon Leach

Key Client Manager

Simon is your first point of contact and is here to manage your journey every step of the way to bring your product to life.


Ellie Dunmore

Managing Director

Ellie is here to answer any aromatherapy questions for your products and help Simon oversee the final manufacture and production.


Cymrn Bhogaita

Technical & Compliance officer

Cymrn is here to support you with formulation, technical and compliance advice, and launching your product.


Penny Stephen


Penny brings a wealth of experience and expertise to the formulation of new and existing products, our on-hand expert in Aromatherapy!

products we create

Seen In

Client Testimonials

If you are looking into the development of a bespoke skincare product, I highly recommend the services they provide. They will advise and help with product content, regulation requirements, testing and reporting, safety data and labelling and marketing.”
I was looking for a manufacturing partner in the UK to help me get my product on the market. The team is very knowledgeable, helpful, and responsive. They really supported me throughout the whole process - I was new to the industry, and they provided invaluable expertise
The team is extremely time conscious as well as delivering on high-quality of products with a great turnaround time. White labelling has been the best investment I've made in my business and I continue to expand my products through them, Highly recommended.”

Aroma Formulations

Get in Touch

Get in touch today! Our team loves chatting with new customers they’re ready to help you every step of the way. Whether it is a quick question, setting up a consultation a visit, or more information on our white-label products chat with them today. 

You can find our details below


Come Visit Us


Aroma Formulations,
Radius Court, Maple Drive,
Hinckley, Leicestershire
LE10 3BE


Mon – Thurs 9:00 AM – 5:00 PM
Fri: 09:00 AM – 2:00 PM

Phone: 01455 240133

Email: : [email protected]